How to Sell Products Online

Working in the e-commerce business I’m always the person people come to for tech questions. Everything from hooking up their DVD player to installing software to reformatting their hard drive; but one question I’ve been getting a lot lately is people asking me how to make money on the internet; or more specifically, how to sell products online. The answer isn’t necessarily simple as you must consider everything from what products you’d like to sell online to SEO to accepting payments, but with a few easy steps hopefully I can help anyone trying to figure this process out.

1. Figure out what you want to sell. If you want to sell products online the first step is to figure out what you want to sell. Whether you make the products yourself, resell something, or use a drop shipper this is the first step. I’ve found the most successful way to sell products online is to find something that is not only unique but has a niche market. There are many people reselling items or using a drop shipper but if you have something unique or handmade to offer the world there is a better chance for you to sell those products online.

2. Figure out what method you’d like to use. There are many different ways to sell products online. Most people have heard of eBay or a similar auction site which is one way to sell products online; however they usually have extra fees and occasionally take a % of each sale. Another alternative is to sell products online is to create a website listing the products and take orders via e-mail or phone. I don’t generally recommend this method as there is a lot of trust on both the buyer and sellers part that the money and item will get shipped. The third option is to find a shopping cart provider. This is a company that has created software that allows you to enter your products to sell online, set-up a payment gateway, and handles all the security of the website; this is my preferred way to sell products online.

3. Find a provider. Finding an e-commerce solution to sell products online can be a tricky business, as there are many out there that have either terrible software or terrible support. The first step is to take a look at their website; does it look professional? If it doesn’t look well put together than chances are that will reflect on what your website will look like. If it does look professional see if it passes the next test; is there contact information? A business that doesn’t have easily attainable contact information is probably trying to run a scam. They want you to buy their product but not be held accountable when it doesn’t work; don’t fall for this. If there is contact information, call it! Get a feel for the people you will be working with as it’ll be your money on the line. If you don’t like their attitude or don’t like getting sent to a call center in India, then just end the conversation and move on to the next one. When you sell products online you have to make sure your provider is easy to work with and has a good product as the upkeep of your store is vital to its survival and to your profit.

4. Set-up a payment method. Now that you’re ready to sell products online you have to be ready to accept the money. Now most solutions will be able to work with a variety of payment options ranging from PayPal to money orders. Now with things like money orders you won’t need to set-up much. Just make that the only payment option and then ship the product when you receive the money order or check. If you’d like to keep everything digital and moving fast you can do so with PayPal or credit card processor. Both of these options can work and it will all depend on your store to figure out the best option for you but I generally tell all starting out stores to stick with PayPal as you won’t pay anything unless you make a transaction whereas most credit card options require monthly fees regardless of whether you sell anything or not. When looking for a payment option to sell products online the key is to make sure you compare rates. There are so many different ways for a processor to apply fees that you always need to know exactly what they are going to charge you and what they are charging you for.

5. Prepare to work for it. I know a lot of people who ask me how to sell products online think it is a quick way to make money. They assume they can just put some junk on the internet and someone out there will buy it. The truth is that just like everything else in live if you want to make money doing something you have to work for it. In order to sell products online you have to make sure your site gets traffic which means a lot of SEO (Search Engine Optimization); submitting it to directories, getting backlinks, posting meta-tags and anchor text for your products. This all takes time but if you have unique products to sell online and put the time in to make your website sparkle and shine there is no reason why you can’t succeed in an area where many have failed.

I hope this has been an informative article on how to sell products online and with any luck maybe you will be able to make some money out of the tips I’ve listed.

Keeping Your Video Production Business on Track Despite the Economic Situation

During the down times of the economy, you’ll find it difficult to get a loan from banks when you need it to fund your video production business. That’s because they believe that you won’t have enough resources to pay for the loan. That’s just how things work and unless you learn how to go with the flow, you won’t be productive on your video business.

It is challenging to have this mindset once you are experiencing the effects of a bad economy. However, here are some things you can do to alleviate its impact.

1. Target industries that are not influenced by the effects of the economy.

These industries may be health organizations (people are in constant need of medical attention), high-level education (education is always in demand), government (they never get affected by the economy), religious organizations (they always have funds).

It doesn’t mean that these industries become successful during a bad economic situation. However, they do better than any other industry which indicates that you won’t lose business when everyone else in the corporate world declines your projects.

2. Think about ways to get more money when everything is doing well.

It’s the time of the year when banks are ready to lend money to anyone who goes to them. This is the perfect time to decrease the money you spend every month on certain things. Remind yourself not to get additional expenses that will pull a bigger part of your savings. You will need to have cash reserves once the economy turns and you wouldn’t like to spend any more than what you usually do when your video production profit gets low.

3. Save when there’s a chance to.

People just have the inclination to buy a lot of things when things are doing well. During the times when people splurge at a shopping spree, you should seriously focus on selling. Do everything you can to sell and market during the day and produce that at night or when the weekend arrives. Get the chance to spend more time on your sales while everyone is busy spending their money on purchases.

4. When you’ve earned so much and would like to spend it on something, remember that business tragedy is inevitable.

It’s undeniable that problems with the business are something that happens to any entrepreneur. To ignore this fact will lead to unfortunate circumstances for your production company.

The economy is greater than you or any video production business out there. To keep up with it, you should be ready with what it can give you that’s why it’s important to work hard and earn while the economy is at its peak. Focus on selling and disregard spending. Make clever decisions about your finances. Soon, the good things you do during this height will conquer the negativity that the bad economy has brought.

Make Money Selling Products Online – 3 Most Profitable Ways to Sell Online

There are many ways to sell online. Probably the first thing that will come into your mind when it comes to selling online is to go to eBay, post your items and sell it in a matter of minutes – that is if you know the ins and outs of online auctions. If you want to make money selling products online, here are 3 of the most profitable ways to sell online.

1. Sell something that is not commonly found in department stores. If it is not something that you can commonly found in the nearby local store, people most probably me searching for it online, and are willing to pay for the shipment of the item. Of course, you have to weigh also that there is demand for the product. In fact, you can make demand for the product.

Say, if you want to sell antique home decors, you can always create a website that does not just plainly sell your items but a site that will provide information and answers to your online readers. Once you create that demand and turn your online reader’s wants to needs, you will most likely succeed in selling them what they need. Of course, this may not be as easy as it sounds. You have to invest on effort and time to be able to sell profitably online.

2. Know your way in online auctions. Online auctions are popular and they are in fact, among the best ways to make money selling products online. Of course, you do not need to have a website if you want to sell in online auction sites and you can also sell anything that you feel like selling, except of course some illegal items. One good thing about online auctions is the fact that you can get more than the minimum price you are willing to sell your item. Of course, selling through these sites involves bidding, and the more people who are interested in your item, the higher the price can get.

3. Let other people promote your product. If you have a product to sell, one thing that you can do to make good profits online without having to work on promoting your own products and selling them yourself. You can actually make use of the thousands if not millions of website owners online. One way to do this is to tap affiliates who will be promoting and selling your products. This is called affiliate marketing. You have the products, let your affiliates promote them and pay them in return for every sale they make. By putting up an affiliate program, you can get as much affiliates you want – of course, you have to think also of how much percentage commission you can give them.

These are just three of the most profitable ways to make money selling products online. You can still find a lot of ways to help you sell your products online in the most profitable ways.

Video Production Business Tips – High-Powered Marketing Tips For Videographers

In order to keep your marketing pipeline full with video project leads, you must create and execute a solid marketing strategy. Now, to some of you, just reading that last sentence raised your blood pressure a couple of notches and your head is starting to hurt. You don’t need to worry because there are small, incremental steps you can take to drastically improve your marketing efforts that won’t cause you to sleep any less than you already are.

Whether you are a one person video production company or a small firm with a few employees, it’s often VERY difficult to create and implement a consistent marketing strategy. Most of us think that if we are busy with projects, there is no time for marketing. Then, when there are no more projects, we worry about how to get more work so we desperately promote our services in an inefficient and often expensive manner.

The problem with this approach is unpredictable cash flow which makes it almost impossible to make intelligent growth decisions for your video production business.

What can you do to be consistent with your marketing no matter how busy you are?

The answer is to pick one marketing tactic and DO IT! No excuses! You must treat this marketing activity the same way you would treat a project paid hourly. You have to bill hours to get paid. So is it not fair to say that you have to market your video business in order to get more billable hours? Of course it’s fair to say that!

Okay, so what options do you have regarding marketing tactics for promoting your company?

Here are two that have worked exceptionally well for me:

1. Attend Chamber and Other Professional Association Networking Meetings

These usually meet over lunch or breakfast for an hour. Depending on where your office is, plan on this activity which takes about two hours out of your day. Plan to attend at least two of these per week. It will be money and time well spent. It is very important that you expand your network of contacts and this is the least expensive but most effective way to do so. The key to being successful with this tactic is that you MUST ATTEND THE MEETINGS. Work on your 30-second elevator speech and take a lot of business cards to each meeting.

2. Videotape and Edit Short Highlight Videos for Grand Openings or Non-Profit Fundraisers and Post Them On Your Website

This will take about 4 hours of your time to shoot/edit the videos and post them on your site. If you haven’t mastered the editing process, it may take you a bit longer. Show up to grand openings with your camera and videotape the festivities. Interview the business owner and put together a nice 60-90 second package. Send the link to the page on your website that contains the video to the business owner, the chamber and any other organization that may be interested in seeing the video. This will get your name out there in a hurry.

The same holds true for the non-profit fundraiser events. Call the event organizers ahead of time and offer to videotape and post the event video on your website as well as giving them a file they can post on their website. Ask if they have any sponsorship opportunities they can give you in exchange for your services. You are now getting headline sponsor exposure at the event and your name is getting out there every time someone watches the video. Also, be sure you put a short commercial for your company at the beginning of every free video you produce.

There are numerous tactics you can implement in your own marketing strategy. If you aren’t used to marketing on a regular basis, I strongly recommend that you choose one tactic and commit to it for a period of six months. At the end of six months, evaluate your success. Make adjustments if necessary and go at it for another six months.

Since you are most likely a small company with limited resources, the key is to be consistent with one tactic over a long period of time. Attempting several tactics will overwhelm you and won’t give you the results you need to grow your video business.

Choose the tactic that you feel works best for your video production business and DO IT! Be consistent, disciplined and remember that slow and steady will eventually win the race. Or in your case, a slow and steady marketing effort will result in a steady and possibly a drastic increase in revenue.