Internet Marketing Tips: What You Need To Know About Selling Products Online

Selling products online isn’t something that only big retailers do. There is plenty of scope for individuals to make good money.

There is no end to the amount of products that can be sold online. Just as long as there is a market for it, it can be sold. This being the case, it’s possible to tailor your business to anything that has a market that you would like to sell. Your success will depend on how well you research the market, how much demand there is for your product and of course a touch of luck. Products as diverse as children’s bicycles to food to precious stones can be sold online.

One of the big benefits of selling products online is that you won’t need the traditional sales location of a shop. You’ll just need somewhere to store your stock, and if your stock is digitally downloaded, then you won’t even really need that.

The big stores don’t usually get into specialist niches so that also provides an opportunity for financial success. Online stores don’t generally need a lot of employees either, unless you make it as big as a site like Amazon has. This means that your overheads will be considerably smaller than a traditional bricks and mortar business.

When it comes to selecting a product to sell online, there are different business models on offer. For example, you could resell a product that has been developed by somebody else, such as an ebook or a piece of software. You’ll need to know what the conditions of sale are from the original owner of the product and it’s also wise to know the product and what it can do inside and out.

Another method that makes a lot of money online is selling services. This type of work covers everything from writing articles for other companies to promote their goods online to designing smartphone applications. This is a huge variety of services that sell well – check out some of the big freelancers sites to get an idea of these.

The fundamental rule is if you can sell it, and there is a market for it – then you can start a business on it. You will need to check whether what you want to sell has any legal prohibition on it, you can do this by checking with the relevant governmental department or agency.

To get started with selling products online, the best approach is to start with research into options. Start by sitting down to brainstorm your interests and the topics that you know something about.

You should then check on forums to see what people are discussing and whether there are any products that are sought after but not met by any other businesses. There is a possibility that there could be enough demand for the type of products being demanded.

You should then check to see who is selling products online like the ones that you want to sell. Run a search on the major search engines and check out the websites that returned in the listings. Now check how many people are visiting these websites each month. If they can sell it, then there’s plenty of room for you to sell products online like these too.

Video Production Business Tip – Plan to Lose Money When Starting Your Own Video Business

Starting out your own video production business can be tough especially if you need to manage your personal finances too. The challenge comes when you know you have to handle the cash needs for both your new business and personal obligations. You have to figure out how you’re supposed to pay all the business and personal bills until your company can support both. Here are some options you can take.

1. Work full-time for someone else and build the video business at night and on weekends.

This means that if your business will primarily be weddings, there are other special events that you can edit after normal business hours. This makes for long days and sleepless nights but it’s a popular approach for people who have a lot of personal financial obligations.

2. Work part-time for someone else to supplement your income and spend the rest of the time building your business.

This will help you build your video production business faster but you won’t make as much money in the meantime. A good friend of mine and fellow video business owner worked for a few years as a waiter at a restaurant before his video business generated enough money for him to quit. He wasn’t thrilled to be working there but it helped him make just enough money to get by. 10 years later, he has a very successful and growing business.

3. Approach a bank about loaning you enough money to start/run the video business and pay your salary for 6 months to a year.

At first, this method sounds crazy. What if you fail? Then you’ll owe all the money back to the bank and won’t really have a way to pay it. But, what if you succeed? Then you’ll easily pay the bank back over time and be on your way to a very successful life as a video business entrepreneur.

I guess you are really the only one who can decide if this is the correct method for you. I can tell you that if you can totally focus on building your business without worrying how you will pay your bills for one year, you’ll have a much better shot of succeeding. Starting and running a new business takes 100% of your time and eliminating distractions (like working another job) will make things a lot easier.

4. Approach an investor and ask them if they’d be interested in financing your start-up.

This is similar to approaching a bank except that an investor will invest their own money into your company in exchange for a percentage of ownership. The amount of ownership depends on how much they invest and what you agree to give them. The upside to this method is that you don’t have to go into debt to start your business and you’ll have the cash needed to operate the business and to pay your salary.

The possible downside to this is that you will not own 100% of your business which means that you’ll have to answer to your investor on a regular basis regarding the business decisions you make. The right partner can help you achieve a level of success you never dreamed of. However, the wrong partner can cause you a lot of headaches and potentially cost you a lot in legal fees.

All this is a lot to process, but the one thing that will be the same regardless of what method you choose is that your video production business will lose money before it makes money. Also, your personal financial obligations won’t go away just because you decide to start a new business. Choose which of the above methods will work best for you and start planning to make it happen.

Getting Started Selling Products Online Beginners Guide

Like most small businesses your products or store has little or no national brand recognition. So how can you sell products online amongst the millions of other websites? Let this article serve as a guide to start selling your products online. There are an endless supply of tips and tricks to selling products online but the following are ones that I’ve had personal success with.

Professional Web Design

The overall look and feel of your website will have a great affect on people and the confidence to purchase from you. Most people are willing to make online purchases but with Internet fraud on the rise, you need a professional web site to build confidence in your customers. When new customers visit your site they typically won’t research your business before making a purchase, they decide based on how your site looks. See our article on Small Business Professional Web Site Design and Layout Guide for more tips.

Usability

Usability is very closely tied to the design and layout of your website. Website usability is the practice of making your website as easy for customers to use as possible. If you want potential customers to purchase your products, you must make it easy for them to locate your products and find out any information they need to make the purchase. If potential customers can’t locate products, descriptions, and prices quickly, they will go somewhere else. Many experts agree the the best websites allow viewers to navigate directly to products in three clicks.

Once customer is ready to purchase, the checkout process needs to be streamlined. Make the user fill out only what is required to make the sale with little extra. Don’t display page after page of additional products, popups, questions, etc… This will only lead to more people exiting the checkout process prematurely. Once they have made the decision to checkout, don’t give them any reason to change they’re mind.

You must accept credit card payments for online sales. Giving customers multiple checkout choices increase your chances of making a sale but most customers will still want to purchase using they’re credit card. Services like Pay Pal allow users without an account to purchase from your website securely without having an account.

SEM (Search Engine Marketing)

SEM is typically the process of marketing your website by paying search engines to display your ad when users search for particular terms. These ads are not part of the organic search results; rather they are displayed on the first page, many times above or to the right of the organic search results. This marketing has worked very well for many companies but it does cost money. Most services charge based on the number of times your ad is displayed (impressions) or the number of times your ad is clicked PPC (Pay Per Click). Most large search engines offer this service.

SEO (Search Engine Optimization)

This is one of my favorite ways to market my websites. Search engines cannot tell you specifically what to do to increase your placement in organic search engine results. If they did, obviously everyone would change they’re websites to rank high in the search results. This would result in sites ranking high that are not relevant to your search. SEO is a science to many people, they study sites that rank high, formulate theories as to why they rank high, test these theories on they’re sites, and study the results. The three important things for small businesses to do from an SEO standpoint are:

1. Key phrases: Research popular key phrases. Find out what key phrases people use when searching for your product. You should define at least 6 key phrases for your products. Many times these key phrases include brand names. For instance, if you sold shoes online, some of your key phrases might be: Buy Shoes Online, Running Shoes, Brand X Shoes, etc…

2. Content: Populate your site with key phrase dense content. Make sure your site has the phrases you’re defined in step one repeated on your website. You can’t just list your key phrases; you must incorporate them into your website elegantly. This can be done by rewriting your product descriptions and writing key phrase dense content. In addition to making sure your key phrases exist in your content, make sure your content is unique. If your content can be found elsewhere on the web, you may be downgraded by the search engines and other sites with the same content may get preference in the results. Making your key phrases relevant and your content unique will increase your position in the results.

3. Links: Getting one way links to your site not only tell the search engines that you exist but can increase they’re trust in your website. The higher ranked site that is linking to you the more trust you will inherit from that site. Getting links from sites, directories, blogs, and social networking sites that have similar content will help build trust with the search engines resulting in a higher position in the search results. Additionally writing and submitting articles and news releases with a link back to your site will build trust with the search engines that your site is an authority on the subject at hand, thus increasing your ranking with them.

There are many other tips, tricks, and rules to SEO and the more you study and tweak your site the better your search engine results will be. Make sure what you do does not have a negative affect on your ranking. Stay away from automated software or services that submit your site, link farms, spamming, sites that are not easily navigated by search engines, sites that use frames, all flash sites, any black hat tricks, etc… Make sure you research anything before trying it.

Products

Many people have found many ways to sell there products online. The following are two techniques that I have found successful

1. Selling large ticket items at cost. This technique is exactly how it sounds. If you can be the low price leader for your product this can generate sales and people linking to you. Obvously you won’t make money selling products at cost, rather when the sale is made you make extra money on accessories or at lease gain a customer. Customers are loyal to websites they have already purchased from, especially if they received good service.

2. Selling unique or customizing your product. This can set you apart from others. You will obviously have the foothold on a unique product and limit your competition if you customize your products. Your task is to build the perception that your unique or customized product is worth the extra cost (if any). Building value in your product will reduce your competition thereby increasing your chance of making a sale.

If you do not produce your own products, try to find as many products to offer as possible, the more the better. This only increases your chance of offering the product a customer may need. Additionally, from an SEO perspective, rewrite all your descriptions replacing abbreviations and using keywords where possible. This will create uniqueness for your products increasing your ranking in the search engine results.

This is truly a beginner’s guide to selling products online but following these guidelines will result in a solid foundation to build on.

How to Sell Products Online – 6 Ways to Make a Good Sale Online

Selling online is one of the profitable things that you can do in the online world but learning how to sell products online is also another challenge. Although there are many ways to sell items on the internet, it is important that you learn and master a few tips and ways on how to sell products online fast.
Here are a few things that you might want to master in selling your items on the internet.

1. Build an online store. One of the straightforward ways on how to sell products online is to make a website, post your products for sale, allow online readers to shop by putting up an online shopping cart and allow them to pay on your website as well. One of the challenges in putting up your online store is to be able to come up with a great website design that can facilitate online shopping and make it as easy as possible for the people to purchase your products.

2. Affiliate marketing. Another way on how to sell products online is through affiliate marketing. In this marketing strategy, you set up an affiliate marketing program and let affiliates or interested individuals sign up for it. You don’t have to promote your products but let the affiliates do it. You will have to pay affiliates a commission as soon as they can make a sale of your products. Of course, affiliate marketing allows you to get the burden of marketing off your shoulders.

3. Online auctions. Another very popular way to sell your items online is through online auctions. In fact, eBay is one popular site that allows you to sell your products online through bidding. One thing that you have to keep in mind if you want to go for the online auctions is to make sure to price your product well. Competition can be tough in online auctions and competitors can go down into a very low level just to make a sale.

4. Find websites where you can sell items you have at a fixed price. If you have very few items for sale, you can also find websites that allow you to post your products for sale at a fixed price. You can actually find a number of them online. This can be a cost-effective way on how to sell products online especially if you only have limited items.

5. Sell your products in online classifieds or local directories.Especially if your products are big and difficult to transport to far places, or if you want to sell something only within your region, this can be a good place to do it.

6. Social networks. There are more productive uses of social networks in these times. One is to putting up an online store and selling products to your social network friends and to the friends of their friends. The networking in this site can be good especially for businesses and if you want to sell your products fast online, go for the social networks.